Many people think that leaflets are outdated, but little did they know, it still works! Even though we are stepping into the era of technology, physical leaflets are still relevant materials and they are still kept by customers.
However, a well-planned campaign is essential to your advertising success, which is why we recommend looking for a trusted leaflet distribution company such as LDP Services that has high flexibility in helping you attain your marketing goals.
Factors To Consider When Running A Leaflet Marketing Campaign
Before you start your leaflet campaign, you’ll need to take a few factors into consideration as these factors are interconnected and will affect each other as one.
Leaflet Design
Leaflets are basically the physical forms of 2D ads, which means making the leaflet aesthetic and readable should be the bottom line. However, if you want your customers to really read and get intrigued by the leaflet, you’ll have to put much more effort into it.
We won’t lie, leaflets are very competitive and you’ll need to stand out from your competition. Include short and sweet points combined with proper art and space utilization, and of course, include contact details so that your customers will be able to contact you easily.
For your leaflet designs, we understand that you might be tempted to get someone cheap to create the design for you, but we strongly advise against that. Get a professional designer to ensure that you will be getting the most out of your leaflet campaigns.
Shared Or Solus?
Before we get into this, let’s get some facts right:
Shared leaflet distribution is distributing your leaflets alongside a few companies, resulting in lower costs. Don’t worry, the other distributed leaflets are not your competitors.
Solus leaflet distribution means distributing your leaflets independently, ensuring customers get only 1 leaflet and are not distracted by others.
Choosing the method of distribution is also one of the big factors to consider as you are going to choose how your customers are going to receive your leaflets. Shared leaflets can be used if you want to save costs, and you are willing to take the risk that your customers might not put much attention to your leaflets. Solus leaflet distribution can be used if you want your customer’s undivided attention, but it will cost more than shared distribution.
How Do You Want Your Leaftlets Distributed?
There are various ways your leaflets can be distributed, either leaving them in the postbox, hand to hand or other methods.
Do your research, and know which one is the best for your services. Sometimes, it is just common sense – if you are a coffee shop nearby, why not use hand-to-hand leaflet distribution in locations within a 500m radius? It makes no sense to run a campaign that is 10km radius for a coffee shop.
What Is Your Message?
There’s absolutely no point in planning a leaflet campaign if you are not sending a message. Sit down and determine the objective of this campaign, and come out with a message that you want to convey to your customers.
For example, how do you stand out from your competitors? Are you giving out promotions to prompt customers’ actions? These are the marketing objectives you’ll need to know and plan for your company before distributing your leaflets.
Another bonus is conveying your message through various means, such as conveying them through digital media combined with physical leaflets. This will increase customer awareness as this is known as the multiple exposure effect, where customers are exposed to your message via different mediums and channels, resulting in a higher familiarity.
The Bottom Line
The bottom line is to know your marketing objectives before distributing your leaflets. Do remember that these factors are all interconnected, which means one wrong move will sabotage your whole campaign. Take your time and plan each step carefully.